Brillant Marketing at the Toronto Zoo

, Hats this week go off to the Toronto Zoo for their brillant marketing of one of their newest exhibits of the Madagascar Hissing Cockroaches.

I know what you are probably thinking, but the video introduction at Bugs Rock.ca is a marketing genius. Watch the adventures of Jeb the Cockroach as he leaves his homeland, lands at the airport, checks into a hotel and makes his way to the Toronto Zoo.

If you are so inclined, you can even sign Jeb's guest book, access downloadable printing trading cards or send to a friend.

A considerable amount of talent went into the production of this short video and rock video. Make sure to check out this one-of-a-kind creativity.

Picture by Toronto Zoo

TAGS: Children, Cockroach, Jeb, Madagascar, Marketing, Tour, Zoo

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